Privacy Policy

1. Information We Collect

We only collect information necessary to provide services you have requested or opted into, including:

• Contact Information: Name, phone number, email address, mailing address, service address, and related contact details.
• Service Details: Property size, terrain, brush density, access details, photos, and related job requirements.
• Payment Information: Billing and payment details needed to complete a transaction. Payment information may be processed and stored by a third-party payment processor under that provider's privacy policy.
• Communication Records: Emails, phone calls, form submissions, customer support messages, marketing preferences, and SMS/text message interactions.
• Survey, Feedback, and Promotion Information: Information you choose to provide through surveys, reviews, promotions, or feedback forms.

We do not collect sensitive personal data unless it is directly required to provide services and you have given explicit consent.

2. How We Use Your Information

Your information is used to:

• Provide quotes and estimates.
• Schedule, manage, and complete services.
• Send service-related updates, appointment reminders, estimate follow-ups, billing notices, and customer support messages via SMS, email, or phone.
• Send marketing messages, newsletters, seasonal reminders, educational content, offers, or promotions when you have opted in or where permitted by law.
• Respond to customer inquiries and provide support.
• Analyze website performance, improve our services, and protect against fraud or misuse.
• Carry out our obligations under contracts with customers, including billing and collections.

We may also use your personal information to fulfill our obligations under applicable law, or to carry out any other purpose described to you at the time your personal information was collected.

We do not sell or rent your personal information. We do not share your information with third parties for their own marketing purposes.

3. SMS Communication & Consent (A2P Compliance)

By submitting your phone number through our website, quote form, scheduling system, newsletter sign-up, text opt-in form, or by otherwise providing your phone number to Brushworks, you consent to receive SMS/text messages from Brushworks Services Co. These messages may include:

• Appointment confirmations and reminders.
• Estimate and quote follow-ups.
• Weather, crew, or scheduling updates.
• Service updates and customer support messages.
• Marketing messages, newsletters, seasonal reminders, promotions, or educational content about land clearing and forestry mulching, if you opt in to receive them.

Opting out of SMS does not affect your ability to receive services, but it may impact our ability to provide real-time updates. Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Mobile opt-in data and consent are not shared with third parties for their own marketing or promotional purposes.

4. What Is Our Legal Basis for Processing?

In certain countries or regions, we are required to have a legal basis for collecting and using personal information. Our legal basis depends on the personal information involved and the specific context in which we collect it. We normally collect and use personal information where:

• You have given us consent, such as opting in to email or SMS/text messages.
• We need the information to perform a contract with you or take steps before entering into a contract, such as preparing a quote or scheduling service.
• The processing is in our legitimate business interests and is not overridden by your rights, such as improving our website, managing customer relationships, preventing fraud, and following up on service requests.
• We have a legal obligation to collect or use the information, such as business recordkeeping, tax, accounting, or safety obligations.
• We need the information to protect your vital interests or those of another person.

If you have questions about the legal basis for how we collect and use personal information, contact us using the details in the “Contact Us” section below.

5. How We Share Your Personal Information

We may share personal information only as needed to operate our business and provide services, including with vendors, consultants, contractors, and service providers that process information on our behalf. These may include scheduling, customer management, payment processing, email delivery, SMS delivery, website hosting, data analytics, advertising measurement, research, financial services, and customer support providers.

We may also share personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, or similar business transaction involving all or a portion of our business.

We may be legally required to disclose personal information without your consent in some circumstances, such as to comply with a court order, subpoena, law enforcement request, or other legal obligation. In those circumstances, we will disclose personal information only when we have a good-faith belief that sharing is required under applicable law.

We do not sell personal information. We do not share SMS opt-in data, mobile numbers, or consent records with third parties for their own marketing or promotional use.

6. Your Marketing Choices

When you sign up for a promotion, subscribe to our newsletter, request information, opt in to marketing messages, or buy goods or services from us, we may use your personal information to determine which services, updates, offers, or educational content may be relevant to you.

We will send marketing messages if you have asked us to send you information, purchased goods or services from us, provided your details while requesting a quote or registering for a promotion, or where otherwise permitted by law. If you opt out of marketing messages, we may still send non-promotional service communications needed to respond to requests, complete transactions, manage active projects, or provide customer support.

We will ask for your consent before sharing personal information with any third party for that third party's direct marketing purposes.

• SMS/Text Messages: Reply STOP to unsubscribe or HELP for help.
• Email: Use the unsubscribe link in any marketing email or contact us directly at alex@brushworksco.com.

7. Data Protection & Storage

We use reasonable administrative, technical, and physical security measures to protect your information. Data is stored securely and accessed only by authorized team members or service providers for legitimate business purposes.

8. Retention of Your Data and Deletion

Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected.

When deciding how long to keep information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, why we need it, and relevant legal requirements, including legal retention and destruction periods.

We may retain personal information as necessary to comply with legal obligations, maintain business records, file or defend legal claims, resolve disputes, enforce agreements, and preserve evidence.

Details of retention periods for different aspects of your personal information are available on request by contacting us using the details in the “Contact Us” section below.

9. International Transfers

Brushworks is based in the United States. If personal information is transferred to, stored in, or processed in a country outside of the United States, we will take steps designed to ensure the transfer takes place pursuant to appropriate safeguards required by applicable law.

10. Your Data Protection Rights

Depending on your location and the circumstances, you may have rights under applicable data protection laws. To exercise any of these rights, contact us using the details in the “Contact Us” section below.

• You may request access to, correction of, or deletion of your personal information.
• You may object to processing of your personal information, ask us to restrict processing, or request portability of your information in a readable and standardized format.
• If we collected and processed your personal information with your consent, you may withdraw your consent at any time.

We respond to requests from individuals wishing to exercise data protection rights in accordance with applicable law. You may also have the right to complain to a supervisory authority about our collection and use of your personal data.

11. Cookies & Website Tracking

We may use cookies, pixels, or analytics tools to improve website performance, measure marketing effectiveness, and understand how visitors use our site. These tools may collect device, browser, and usage information. You can control cookies through your browser settings.

12. Third-Party Services

We may use third-party platforms for scheduling, CRM, email, SMS, analytics, advertising measurement, and payment processing. These services may have their own privacy policies. We do not authorize these providers to use your data for purposes beyond providing services to Brushworks or complying with law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date on this page and take appropriate measures to inform you, consistent with the significance of the changes. Please check this page periodically for the latest information about our privacy practices.

14. Contact Us